The veterinary landscape has changed โ and so have client expectations. Todayโs pet owners are looking for convenience, flexibility, and continuous care. Telemedicine helps you meet those needs while delivering real financial benefits for your practice.
Whether you’re aiming to increase revenue, optimize your teamโs time, or grow without adding physical space, telemedicine offers a cost-effective solution that supports both patient care and your bottom line.
๐ 1. Create New Revenue Streams โ Without Expanding Overhead
Adding telemedicine allows your clinic to offer a new tier of billable services that donโt rely on in-person appointments. From rechecks and follow-ups to behavioral consults and chronic care support, virtual visits can be scheduled around existing appointments and during quieter times of day.
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Telemedicine supports the services you already offer โ giving your team a flexible tool to extend care between visits
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Bill for consults that would otherwise go unpaid (e.g., phone advice, quick check-ins)
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See more clients without adding rooms or physical infrastructure
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Offer services during evenings or weekends โ without fully staffing the clinic
Telemedicine becomes your most affordable โexam room,โ available whenever your team is.
๐ฐ 2. Follow Industry Guidelines: Bill Appropriately for Your Time and Expertise
Veterinary associations, including the Canadian Veterinary Medical Association (CVMA), recommend that telemedicine consultations be charged at a rate comparable to in-person appointments.
This reinforces two key points:
- Your teamโs time and clinical expertise hold value, regardless of where care is delivered.
- Clients are willing to pay for structured, professional guidance when itโs provided securely and clearly.
- Charging appropriately ensures your telemedicine program is both respected and financially sustainable.
๐ง 3. Boost Staff Productivity and Labor ROI
Every minute your team spends on non-revenue-generating tasks is a missed opportunity. Telemedicine helps shift quick follow-ups and lower-acuity cases to virtual care, so your team can focus in-clinic time on patients that require hands-on diagnostics or treatment.
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Free up exam rooms for higher-revenue procedures
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Reduce phone tag and admin by handling client communications in-platform
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Empower RVTs to deliver virtual education and care within their full scope
Optimizing your teamโs time helps control labor costs while supporting patient care.
๐ 4. Reduce No-Shows and Increase Client Compliance
Missed appointments cost more than time โ they reduce revenue and delay patient care. Telemedicine makes it easier for clients to keep appointments, access follow-ups, and stay on track with treatment plans.
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Provide easy access for busy or mobility-limited clients
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Maintain continuity of care after surgery or diagnostics
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Increase compliance with regular rechecks, medication adjustments, and monitoring
Better access leads to better care โ and more consistent revenue.
๐ฅ 5. Scale Without Growing Your Physical Footprint
If your clinic is operating at capacity, telemedicine lets you expand your services without taking on new leases, equipment, or renovations. This is especially valuable for mobile vets, rural practices, and urban clinics with limited space.
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Add capacity without increasing fixed costs
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Extend your reach to clients outside your immediate geography
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Provide hybrid care that works for both your team and your clients
You grow your practice โ not your overhead.
๐ค 6. Strengthen Client Loyalty and Satisfaction
Clients notice when care is convenient, responsive, and available when they need it most. By offering virtual consults through a secure platform like TelmyVet, you can build trust, reduce stress for pet owners, and become their go-to source for care โ anytime.
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Meet clients where they are
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Offer peace of mind without a clinic visit
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Improve Net Promoter Score (NPS) and client retention
Happy clients are loyal clients โ and loyal clients drive long-term revenue.
๐ Ready to See the Financial Upside of Telemedicine?
Telemedicine isnโt just a client convenience โ itโs a strategic investment in your practiceโs future. With the right tools and workflows, your team can increase efficiency, expand access to care, and unlock new revenue โ all while delivering the high-quality medicine youโre known for.
TelmyVet makes it easy to integrate virtual care into your clinic โ securely, professionally, and profitably.
๐ Reference
Canadian Veterinary Medical Association (CVMA) โ Telemedicine Guidelines
The CVMA encourages veterinary practices to recognize the value of telemedicine by charging appropriately for professional time and expertise. It specifically recommends that telemedicine consultations be billed at the same rate as in-person appointments, reinforcing that:
“Veterinarians providing telemedicine services should charge appropriately for their time and expertise. In most cases, a telemedicine consultation should be billed at a rate comparable to an in-person visit.”
โ CVMA Position Statement on Telemedicine